{"id":35,"date":"2012-12-13T15:49:32","date_gmt":"2012-12-13T13:49:32","guid":{"rendered":"http:\/\/www.mk-stracon.com\/en\/?page_id=35"},"modified":"2015-03-23T18:36:23","modified_gmt":"2015-03-23T16:36:23","slug":"services","status":"publish","type":"page","link":"https:\/\/www.mk-stracon.com\/?page_id=35","title":{"rendered":"Services"},"content":{"rendered":"<h4><strong>\u201d<\/strong><\/h4>\n<h2>My consulting services cover the full spectrum of personalized medicine, from building the basic conceptual framework through product development to marketing strategies.<\/h2>\n<p>&nbsp;<\/p>\n<div style=\"border-top: 1px solid #FFBB00; height: 1px;\"><\/div>\n<h1><\/h1>\n<h1>Consulting expertise, a wealth of experience and know-how in diagnostics and pharmaceuticals, science and marketing, all rolled into one<\/h1>\n<p>In particular, complex and \u2018new\u2019 challenges require a profound insight into the whole subject area for strategic consulting to be successful.<\/p>\n<p>It is the wide range of activities and experience in personalized medicine that I gained in technology\/diagnostics, drug development and commercialisation, both in business and scientific capacities, which constitute the broad consulting approach for your success.<\/p>\n<p>A selection of my consulting services:<\/p>\n<ul>\n<li><strong>Strategic concept development:<\/strong><br \/>\nWhat tangible opportunities does the concept of \u2018personalized medicine\u2019 offer for your product\/company?<br \/>\nHow should you best approach it?<\/li>\n<\/ul>\n<ul>\n<li><strong>Project specific, scientific, regulatory\u00a0and operational consulting:<\/strong><br \/>\nWhat is required\u00a0\u00a0from a\u00a0scientific, technological, clinical, regulatory, and commercial perspective to develop combinations of pharmaceuticals and diagnostic tests (companion diagnostics), so-called \u2018RxDx\u2019?<br \/>\nHow do you define the interfaces and how should they be \u2018managed\u2019?<\/li>\n<\/ul>\n<ul>\n<li><strong>Support in building and assisting appropriate partnerships \u2013 both as a mediator and as an advocate to the individual parties:<\/strong><br \/>\nWho are the potential partners?<br \/>\nWhat type of business model should form the basis of such a partnership?<br \/>\nHow should the distribution of values be defined?<br \/>\nHow can this complex collaboration be managed efficiently?<\/li>\n<\/ul>\n<ul>\n<li><strong>Development and implementation of market entry and life cycle management strategies:<\/strong><br \/>\nWhich factors must be considered to launch an &#8216;RxDx&#8217; successfully on the market?<br \/>\nHow can patient stratification be employed to establish and maintain a competitive advantage?<\/li>\n<\/ul>\n<ul>\n<li><strong>Support in developing and implementing PR strategies personalized medicine:<br \/>\n<\/strong>How can progress be made in moving this issue forward?<\/li>\n<\/ul>\n<ul>\n<li><strong>Activating and leading a network of experts:<br \/>\n<\/strong>Which experts for which subjects?<br \/>\nHow can this network be managed efficiently?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201d My consulting services cover the full spectrum of personalized medicine, from building the basic conceptual framework through product development to marketing strategies. &nbsp; Consulting expertise, a wealth of experience and know-how in diagnostics and pharmaceuticals, science and marketing, all<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/www.mk-stracon.com\/?page_id=35\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"featured_media":40,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=\/wp\/v2\/pages\/35"}],"collection":[{"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35"}],"version-history":[{"count":12,"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":73,"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=\/wp\/v2\/pages\/35\/revisions\/73"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=\/wp\/v2\/media\/40"}],"wp:attachment":[{"href":"https:\/\/www.mk-stracon.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}